FORCE is an acronym that articulates the five ways to improve personal effectiveness and influence.
The ability to influence others to act is considered by many thought leaders to be an essential part of any business professional’s toolkit. Your sphere of influence is directly related to the number of people whose thoughts, decisions, and actions you are able to influence. FORCE is an acronym that articulates the five ways to improve personal effectiveness and influence. Alex shares stories of individuals who are considered Mavericks, who prove that within each one of us resides a force of nature that can change the course of our lives. This book seeks to awaken that force and nurture it so that you become more effective wherever you are, while having a level of super influence on every person, situation, crisis, and challenge that you will encounter.